families magazine guidelines

Guidelines for advertisements and roles and process for The National Deaf Children’s Society families magazine

The guidelines below should be used when considering advertisements in families magazine:

  • Advertising in families magazine must not imply any endorsement by the National Deaf Children’s Society of a company, product or service nor is the National Deaf Children’s Society liable for claims made for a product or service.
  • Products and services that are offered by responsible advertisers that are of interest to the National Deaf Children’s Society audiences may be eligible for advertising and will be considered on a case-by-case basis. The National Deaf Children’s Society Corporate Sponsorship Policy will be considered and, if necessary, the Deputy Director of Information, Membership and Local Groups and Director of Fundraising and Communications will advise on the suitability of adverts.
  • Adverts are subject to the approval of the National Deaf Children’s Society Deputy Director Information, Membership and Local Groups. The National Deaf Children’s Society reserves the right to decline or cancel at any time any advertisement, either newly submitted or previously accepted.
  • No advert should detract or conflict with the National Deaf Children’s Society’s activity or interests. Adverts containing fundraising or campaigns requests will not normally be permitted in the magazine.
  • All advertisements are accepted and published by the National Deaf Children’s Society on the guarantee of the advertiser or the advertising agency working on behalf of the advertiser and they are authorised to publish the entire contents and subject matter of the content.
  • Layout, artwork and format must be readily distinguishable from editorial content to avoid any confusion with the editorial content of the publication. The word “advertisement” may be required.
  • Advertising copy must be factual and must not be misleading. Any statements made must be proven and measureable.
  • Third party advertisements must not contain the the National Deaf Children’s Society name or logo.
  • Advertisements must be non-discriminatory and inoffensive, in both text and artwork, and must comply with all applicable laws and regulations. Advertisements that discriminate against individuals or groups based on age, disability, gender reassignment, martial or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
  • Placement of the advertisement within the National Deaf Children’s Society’s families magazine will be proposed by Landmark with the final decision resting with the National Deaf Children’s Society.